Two things end a stockist relationship: an opening order too big to risk, and a brand that undercuts its own shops.

The opening order is higher than the repeat — Because a first order is setup — account, artwork, a display, and somebody walking your ranges with you. It happens once and the number drops the moment it has
The repeat order is genuinely small — A shop should be able to reorder six of the one thing that sold without waiting to justify a pallet. A repeat minimum higher than a shelf's worth is how a supplier quietly gets dropped
Mixed cases, always — Six of a line, not twelve, and you can mix across the range to reach the minimum. Case sizes that suit our packing rather than your shelf are our problem to solve
Start with six lines, not the range — Tell us the shop and we will pick the six that sell in shops like it — and tell you which of the rest to leave alone for now. A first order spread across everything teaches you nothing
No annual minimum and no target — Order twice a year if that is what your shelf needs. An annual commitment on an unproven line is the thing most likely to make a good shop say no
No exclusivity by default, and we will be straight about the street — If someone nearby already stocks us we will tell you before you order, not after. Two shops on one road can both work, and it should be your decision rather than our surprise

We sell direct at full recommended price, never below — Our site is the most expensive place to buy our own products, on purpose. If we want volume we can earn it through more shops rather than by beating them
No site-wide sale that lands mid-season — A discount code on our site while the same stock sits at full price on your shelf is a transfer from you to us. If we clear anything it is end-of-line, out of season, and you are told first
Stockists get a new line before the website does — A clear head start, stated in the terms. The shops that carried us through a quiet quarter should not learn about a launch from our own newsletter
A local order goes to the nearest stockist — Where the customer agrees to it, we hand the order to the shop rather than shipping it ourselves. That costs us the margin and it is the most persuasive thing on this page
Marketplaces are the risk and we name ours — List every marketplace you sell on, or say plainly that you sell on none. A brand that will not answer this question has already answered it
Public discount codes never beat your shelf price — Affiliate codes, launch codes, influencer codes — all of them capped above your price. It is easy to promise and easy to check, which is why it is written down
If we break any of this, tell us and we credit you — The difference, on your next invoice, without an argument. A promise with no remedy behind it is a sentence on a website

You set your own retail price, and we will never ask you not to — It is your shop, your rent and your customers. A supplier telling a retailer what to charge is not just bad manners, it is unlawful in most places, and any brand hinting at it is telling you something about the rest of their terms
Recommended price is exactly that — We publish one so you have a starting point and so our own site has a floor to sit at. Price above it, below it, or bundle it — none of that changes what you pay us or how you are treated
We will not refuse supply over your pricing — Not quietly, not by going slow on your orders, and not by discovering you are suddenly out of territory. If you ever suspect otherwise, ask, and we will put the answer in writing
What the trade price leaves you at RRP — State the margin plainly as a figure rather than a range. A range on a wholesale page means somebody negotiated harder than you did
Carriage paid above the repeat minimum — So a reorder never costs more per unit than the first order did. Below it, a flat rate that is stated rather than calculated at checkout
Price changes come with a season's notice — Before the buying period, in writing, and never applied to an order already placed. Existing stock on your shelf is unaffected, which sounds obvious and is not universal

Fourteen days to swap anything from a first order — Unopened, for anything else of the same value. No restocking charge and no explanation required — we would rather have the stock back than have it dying on your shelf
We will tell you which lines are slow — In shops like yours, honestly, including ones we would rather move. A supplier who recommends the full range every time is recommending nothing
We do not do sale or return, and here is why — It sounds generous and it makes a brand cautious about which shops it supplies, because unsold stock comes back damaged and unsellable. The swap window and the low minimum do the same job without either of us pretending
Damaged or short on arrival is replaced — Tell us within five working days with a photograph and the replacement goes out the same day. We do not ask you to return a broken one to prove it broke
Faulty in the customer's hands is ours — Refund your customer, tell us what it was, and we credit you. Do not make somebody standing in your shop wait on our warranty process
Seasonal lines come back if you ask — Anything dated or seasonal can be returned unsold at the end of its season for credit. Ask at the order so we can plan the stock rather than at the end so we cannot