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Current show · free, no booking

You can just walk in. Nobody will approach you.

You don't need to know anything about art and you don't need to be able to afford any of it. Staying two minutes is a normal visit. The person at the desk is working, not watching you, and they would rather you came in than didn't.

On now
  • Sat, Sep 5 · 5:27 AM
    The current exhibition — closing date
    📍 Both rooms, ground floor

    Free entry, no ticket, no booking. Open Wednesday to Saturday and the first Sunday of the month.

  • Mon, Aug 24 · 5:27 AM
    Artist's talk — free, turn up
    📍 The back room, standing

    Forty minutes and then questions. Nobody is made to ask one, and the first question is always planted on purpose.

  • Sat, Sep 19 · 5:27 AM
    Next show opens
    📍 Both rooms

    The gallery is shut for four days before this while it is installed. That is the commonest wasted journey — see the hours below.

Replace these with your own dates and timezone before publishing.
Installation shots rather than the artist's own files — a gallery page is selling the room as much as the work in it.
Visiting, honestly
It's free and there is no ticket — Walk in. There is no desk to check in at and nobody takes your name at the door
Nobody will approach you — Unless you look like you want them to. If you do want to talk, say anything at all and you'll get a conversation
You don't have to look interested — Two minutes is a visit. So is coming in out of the rain and leaving again, and that happens every week
Children are fine — Loud ones too. The only real rule is not touching, and it is said kindly rather than sharply
Photographs — Yes, unless a sign says otherwise for that particular show. If one does, it is the artist's decision and not ours
Access — Step-free through the side door, which is nearer than it looks. Say if you need it opened and somebody comes round
Asking the price is not a commitment
There is a printed list — On the desk. Ask for it, take it away, and nobody records that you did
Nobody thinks anything of it — Asking the price is the most ordinary question in the building. It is asked far more often than anything is bought
Roughly what to expect — Works on paper from a few hundred, paintings from about two thousand. Replace those with your own range
"Price on application" — Isn't used here. If a work has a price it is on the list, and if it doesn't, the list says why
Sold works stay up — Marked with a dot, until the show closes. A red dot is not a reason to feel you've missed something
Nothing is held back — There is no better room and no private list. What is on the wall is what there is
If you want to buy something
Say so to whoever is there — That is the whole first step. It is not a negotiation and there is no performance to get through
What the artist gets — Half. It is published here because most galleries will not say, and you are entitled to know where your money goes
Payment over time — Three or six months, interest free, on anything above a threshold. Galleries all do this and almost none advertise it
When you take it — At the end of the show, because it stays on the wall until then. Delivery or collection, both arranged for you
If you change your mind — Before the show closes, in full, no reason needed. That is a policy rather than a favour
Buying from a distance — Photographs, dimensions, and a video of it on the wall in real light. Nobody is asked to buy from a phone screenshot

When the doors are actually shut

Install weeks

Four days before every opening. It is the commonest wasted journey and it is on the dates above.

The normal week

Wednesday to Saturday, plus the first Sunday. Not Mondays or Tuesdays, ever, whatever a search result says.

Late Thursday

Open until eight, which is the quietest good hour of the week if crowds are the thing putting you off.

Coming a long way

Ring first. Small galleries close for art fairs and funerals, and no website updates itself in time.

Between years

Shut for about two weeks and the dates go up in November. Nothing is on then and there is nothing to miss.

If it's locked

And it shouldn't be, ring the number on the door. Somebody is usually upstairs and will come down.

How shows get chosen
Written down because every gallery is asked and few will answer, and because a straight no is worth more than a year of hoping.
Unsolicited submissions are read — All of them, once, in a batch every few months. The reply is short and it is a real reply rather than silence
What gets looked at — Fifteen images and one paragraph. Not a website to explore, not a folder to download, and never a statement longer than the paragraph
What almost never works — Turning up with a portfolio unannounced. It is not rude, it just lands on the worst possible day about nine times in ten
The programme is set two years out — So a yes usually means a long wait. That is not a soft refusal and it is said plainly when it is one
What we're actually looking for — Work that needs a room. Plenty of very good work doesn't, and that is a fact about the room rather than about the work
If it's a no — You'll be told, without a lecture attached. Nobody here believes a rejection is also a teaching opportunity
Ask about a work, or about visiting
Anything at all. Asking a price, asking whether it's open on a particular day, or asking for the list — none of it commits you to anything and all of it is answered the same day.

Ask about a work

"I didn't know I could ask" is picked more often than either of the other two, which is the entire reason the price section is on this page.
© White Cube — free, no booking, and the list is on the desk.

Live preview — every color, word and block is editable after you pick it.