What the first number is — Requests over the first thirty days, one per address per day, bots excluded. Put your own definition here — two shows counting differently cannot be compared at all
Why the second one matters more — It is the only number that says whether a mid-roll is actually heard. It is also the one most shows leave off a deck, which tells you something
The third is a planning number — Forty-two episodes means a quarter is roughly ten reads. Campaigns priced per episode get expensive fast and per quarter usually does not
The fourth is a promise — Three slots, never four, however good the fourth offer is. It is the reason the reads still work
Ask for the export — The real one, in a spreadsheet, sent without a call first. Numbers on a page are a summary and you should always see behind one

Mostly people who work in the thing — Not a general-interest audience. Small, specific and unusually likely to have a budget, which is the whole reason a niche show can charge what it does
Older than you'd expect — The median is somewhere in the forties. Products aimed at people in their twenties have done badly here and it is fairer to say so than to take the money
Two countries, unevenly — Roughly seventy-thirty. If your offer only ships to one of them, that is a real discount conversation rather than a detail
They listen at the desk — Which means links get clicked during the episode rather than remembered afterwards. Short, sayable URLs work here and codes with numbers in them do not
Who this is wrong for — Anything mass-market, anything with a hard age skew downwards, and anything needing a huge top of funnel. You would be paying niche rates for the wrong shape of audience
Ask before you commit — Send what you sell and you will get an honest read on whether this audience is the right one. That answer has been "no" more often than "yes"

Host-read, written here — From your brief, in the host's own words. A supplied script read aloud performs measurably worse and you would be paying more for less
Evergreen by default — The read stays in the episode permanently rather than being swapped out later. That is most of what you are buying at these prices
No dynamic insertion into the archive — Old episodes do not quietly acquire your advertisement. If that changes it will say so here first
One invoice, thirty days — No agency in the middle, no platform fee, and the rate on this page is the rate. It has never been negotiated upward for somebody who did not ask

Tools this audience already half-wanted — The strongest results by a distance. A read that says "this is the thing you have been meaning to try" outperforms any discount
Books and courses — Consistently good, especially when the author came on the show first. That is a two-step campaign and it is worth planning as one
Deep discounts — Did much worse than expected. This audience reads a large discount as a warning about the product rather than as a bargain
Codes with numbers in them — Failed repeatedly. People are washing up while they listen — a code they can spell after hearing it once is worth more than a memorable one
Anything with a deadline — Did badly, because a third of listens happen more than a month after publication. An offer that expires is an offer most of the audience never sees
What this costs to publish — A few campaigns that would have been booked and then not worked. Saying it up front is cheaper than a refund conversation and much cheaper than a bad read

A landing page beats a code — One short URL, said twice, going somewhere that mentions the show by name. It measures better and it converts better than any discount code
Attribution in audio is poor — Everybody's is. Expect to see maybe half of what a read actually caused, and plan the budget on that assumption rather than on a dashboard
Ask people at checkout — "Where did you hear about us?" catches the listeners a link never will, and it is the only measurement here that is not an estimate
Give it more than one episode — A single read is a test of the copy rather than of the audience. Three is the smallest number that tells you anything
You'll get the honest read — If a campaign is not working, you hear it from me before the run ends, with a suggestion. Selling you a second quarter of something that failed is a way to have no sponsors at all
What you won't get — A demographic dashboard or an audience persona deck. Neither exists here and buying one elsewhere would not make it true