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Eighteen pages, two of which are about us. The contents are below.
Every page like this describes what the guide will do for you. This one describes what is in it — the sections, the page numbers, when it was written, and how many emails arrive afterwards. If the contents are not useful to you, do not give us your address.
Send me the guide
The file arrives immediately, from an address you can reply to. Read the two sections below before you decide — they are the ones that would normally be missing.
What is actually in it
1. [First section] — Pages 1–6. The part most people came for. Replace this with your real contents — a page number beside each line is what turns a promise into a document
2. [Second section] — Pages 7–11. The part that is genuinely harder to find elsewhere, which is the only reason a guide is worth an email address
3. [Third section] — Pages 12–16. Worked examples rather than principles. If your guide has no examples, that is worth knowing before it is downloaded rather than after
4. About us and how we can help — Pages 17–18. Two pages, at the end, clearly marked. Every guide like this has them; almost none says where they start
Format and length — PDF, eighteen pages, readable on a phone. Say yours — "comprehensive" is not a length and people have learned to read it as one
Written [month, year], last checked [month, year] — Both dates, because a guide with one date is a guide nobody has revisited. If the second is much older than the first, that is information too
What goes out of date first — Name it. Every practical guide has a section that ages faster than the rest, and saying which one is the difference between a document and a brochure
We will mark it stale rather than quietly leave it up — When it stops being accurate, this page says so. A guide that has been wrong for two years is worse than no guide, and it costs its owner nothing to notice
2. [Second section] — Pages 7–11. The part that is genuinely harder to find elsewhere, which is the only reason a guide is worth an email address
3. [Third section] — Pages 12–16. Worked examples rather than principles. If your guide has no examples, that is worth knowing before it is downloaded rather than after
4. About us and how we can help — Pages 17–18. Two pages, at the end, clearly marked. Every guide like this has them; almost none says where they start
Format and length — PDF, eighteen pages, readable on a phone. Say yours — "comprehensive" is not a length and people have learned to read it as one
Written [month, year], last checked [month, year] — Both dates, because a guide with one date is a guide nobody has revisited. If the second is much older than the first, that is information too
What goes out of date first — Name it. Every practical guide has a section that ages faster than the rest, and saying which one is the difference between a document and a brochure
We will mark it stale rather than quietly leave it up — When it stops being accurate, this page says so. A guide that has been wrong for two years is worse than no guide, and it costs its owner nothing to notice
What the email gets you afterwards
The file, immediately — One email, with the file attached or linked, sent within a minute. If it does not arrive, reply to it — the address is a real one and somebody reads it
Then three more, and then nothing — State your own number. "Occasional updates" means an unbounded sequence and everybody now reads it that way; a number you can count down from does not
No sales call unless you book one — Downloading a guide is not a request to be phoned. If there is a way to talk to somebody it is a link you press, not a call you receive
Your address does not go to a sales tool — Nothing here forwards you into a system that emails you from a person's name as if they had written it themselves. That practice is why a free guide now costs the reader more than it looks
Unsubscribing does not take the file back — The link keeps working. Withdrawing from the emails and keeping what you were given are two different things and only one of them was the trade
Then three more, and then nothing — State your own number. "Occasional updates" means an unbounded sequence and everybody now reads it that way; a number you can count down from does not
No sales call unless you book one — Downloading a guide is not a request to be phoned. If there is a way to talk to somebody it is a link you press, not a call you receive
Your address does not go to a sales tool — Nothing here forwards you into a system that emails you from a person's name as if they had written it themselves. That practice is why a free guide now costs the reader more than it looks
Unsubscribing does not take the file back — The link keeps working. Withdrawing from the emails and keeping what you were given are two different things and only one of them was the trade
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