Seven days, and here is what each one is — so you can skip the ones that are not for you.
A launch week is usually built so you check back seven times for the one thing you cared about. The schedule below says what every day actually is, in advance. Three of them are probably not for you and the page will say which.
Launch week ends in
Seven days
- Fri, Aug 14Day one — the main thing
The one most people are here for, first rather than last. If you only read one day, read this one.
- Sat, Aug 15Day two — pricing changes
Including what goes up. Existing customers should read this; anybody who has not bought yet can skip it until they have.
- Sun, Aug 16Day three — for developers
API and integration work. Genuinely not for you unless you build things, and we would rather say so than pad your inbox.
- Mon, Aug 17Day four — the small fixes
About thirty of them, listed in full. Dull, useful, and skippable unless one of them is the thing that has been annoying you.
- Tue, Aug 18Day five — the second new thing
The one that might slip. See the section below, which says what happens if it does rather than quietly moving it to day six.
- Wed, Aug 19Day six — what we decided not to build
Three things people asked for and the reason each was declined. The most-read day last time, which surprised us.
- Thu, Aug 20Day seven — everything in one page
A single summary of the whole week. If you would rather read one thing than seven, this is the day to come back for and you can ignore the rest.
Three are improvements to something you already have — Faster, or fewer steps, or one fewer thing to configure. Real work and real benefit, and not a launch — you will get them whether you read about them or not
One is a rename — It is [the old name] with a better name on it. Nothing about it changed. Announcing a rename as a feature is a small dishonesty that costs more trust than the name was ever worth
One is a fix we should have shipped sooner — Listed on day four with the others. It is on this page because a bug fixed late is still worth telling you about, and burying it would be the more common choice
Nothing here is a beta with a launch label — If something is not finished it is described as not finished, on the day, with what is missing. A launch that ships an unfinished thing has moved a deadline onto the customer
A launch week is a marketing deadline, not an engineering one — The date was chosen by people making a page. Shipping software to that date rather than to readiness is how a good release becomes a bad week, and we would rather miss the date
Nothing ships early to make the schedule work — If day five is not ready it does not appear on day four in a smaller form to fill the gap. A reduced version announced on time is worse than an honest delay
Anything already announced stays announced — We do not remove a day from this schedule after publishing it. If something is cancelled outright, day six explains why — that is what day six is for
You will not get an email about a slip unless you asked for that day — A delay notice is not an excuse to contact everybody. If day five was not on your list, this does not concern you
Email me only on the days I pick
One email per day you selected — Not a reminder the evening before and a follow-up the morning after. One, on the day, with the thing in it rather than a link to a link
It ends when the week ends — Selecting days here does not subscribe you to anything else. If you want the general list there is a separate box for it, on purpose
20% for launch week
New customers, any plan, for the duration of the week. Existing customers get the same reduction applied automatically without needing to find this page or type anything.
Ends 8/20/2026
Read day six if you read nothing else
Three things we were asked for and turned down, with the reason for each.
The weekLive preview — every color, word and block is editable after you pick it.