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Cyber Week

Spend more, save more — and the point where you should stop.

Three tiers, the actual arithmetic under each one, and a plain answer to the question this mechanic is designed to stop you asking. Sometimes the next tier is worth reaching. Often it is not, and this page says which.

Cyber Week ends in

06days
23hrs
59min
59sec
3Tiers, and all the maths is on this page
0Excluded lines we have not listed
25%Marginal rate from tier one to tier two
0Discount clawed back if you return something
The last number is the one worth checking anywhere else you shop this week. Plenty of tiered offers re-invoice you when a return drops you under a threshold.

Three tiers

Tier one

15%spend $75
  • You pay $63.75 on a $75 basket
  • Saves you $11.25
  • No minimum beyond the threshold
  • Applies to everything not on the excluded list
See the maths

Tier two

20%spend $150
  • You pay $120 on a $150 basket
  • Saves you $30.00
  • The extra $75 effectively cost you $56.25
  • So the increment came in at 25% off, not 20%
See the maths

Tier three

25%spend $300
  • You pay $225 on a $300 basket
  • Saves you $75.00
  • The extra $150 effectively cost you $105
  • So the increment came in at 30% off
See the maths
Swap the thresholds and rates for your own, then redo the arithmetic in the next section — the numbers there are the reason to trust the ones here, and stale maths is worse than none.
The arithmetic, including where it stops working
The marginal rate always beats the headline rate. That is not a trick, it is just how a threshold works — and it is exactly why the mechanic is persuasive, so it is worth seeing written down.
Tier one to tier two: 25% on the extra — You spend $75 more and your discount grows by $18.75, so the extra $75 of goods costs you $56.25. That is a better rate than the 20% on the label
Tier two to tier three: 30% on the extra — You spend $150 more and your discount grows by $45, so $150 of goods costs you $105. Better again, and the pattern keeps going with every tier anybody builds
Which is where the trap is — All of that only holds if you wanted the extra goods. If you did not, you have spent $105 to save $45 — and no arrangement of those numbers makes it a saving
The honest rule — Climb a tier only when the extra basket is something you would have bought in the next few months anyway. Then the marginal rate is real money you keep. Otherwise it is a discount on a purchase you invented to earn it
Where thresholds come from — They are set close to the average order, because that is where a nudge moves the most people. Publish yours beside the tiers and they stop looking like round numbers somebody happened to choose
Judged on goods, before delivery — The tier is worked out on the basket, not on the basket plus shipping. State your own — the other way round is common and it always feels like a trick when it is discovered at checkout
A return never claws the discount back — Return something and drop under a threshold, and you keep the discount on what you kept. Re-invoicing the difference is legal, normal, and the most resented thing in this whole mechanic

Tiered — 15%, 20% or 25%

One code, all three tiers. It reads your basket at checkout and applies whichever tier you actually reached — there is no separate code to hunt for.

Ends 8/20/2026

It does not stack with anything — Not with a newsletter code, not with a student code, not with an existing sale price. The checkout takes whichever is better for you rather than refusing both
Gift cards are payment, not a discount — Paying with one does not reduce your basket for the purposes of a tier. Buying one does not count towards a tier either, and both of those are worth saying out loud
The excluded list, in full — Name every excluded line here rather than writing "some exclusions apply". If the list is long enough to be embarrassing, that is information about the offer rather than about the page
One use per customer — Per customer, not per household and not per card. Split your order across two accounts and you will reach two lower tiers instead of one higher one, which is worse for you
How the week actually runs

Cyber Week, day by day

  • Fri, Aug 14
    Opens — all three tiers live

    Everything is available from the first minute. There is no drip-feed and nothing is held back for later in the week.

  • Sun, Aug 16
    Midweek — stock check

    We publish what has sold out rather than leaving you to find out at checkout. Nothing is restocked during the week.

  • Wed, Aug 19
    Last full day

    The last day anything can ship inside the usual window. After this the queue is longer and the confirmation will say so.

  • Thu, Aug 20
    Closes with the clock

    The code stops working when the counter hits zero, on our clock. No extension and no quiet second wave the following week.

Replace with your own week. Keep the closing line honest — a sale that gets extended once teaches everybody to ignore the next countdown you publish.

Work out your tier before you shop

It takes a minute and it is the difference between a discount and a purchase you invented.

The arithmetic
Next year's code goes to the list a day early. Two or three emails a year, and one of them is this.
© Your shop — Cyber Week, with the arithmetic shown

Live preview — every color, word and block is editable after you pick it.