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Coming soon
Opening on the date below. If that changes, you hear it from us first.
A countdown is a promise about a date, and most of them quietly move. There is a date here because we have one — and the section further down says exactly what happens if we miss it, which is the part that makes the number worth anything.
Opens in
20days
23hrs
59min
59sec
Tell me when it opens
One email, at the moment it opens. Not a weekly countdown reminder, not a newsletter, and not a drip sequence pretending to be updates.
What is actually coming
What it is — One sentence, replaced with yours. If it takes a paragraph, the paragraph is the thing to fix rather than the page
Who it is for — And who it is not for. Naming the second group costs you nothing and saves both sides a disappointed first week
What it will cost — Say the price, or say you have not set one yet. "Pricing to be announced" is a real answer; silence reads as a decision already made against you
What it will not do at launch — The most useful row here. Everything ships incomplete, and the people who mind least are the ones who were told which parts
Who it is for — And who it is not for. Naming the second group costs you nothing and saves both sides a disappointed first week
What it will cost — Say the price, or say you have not set one yet. "Pricing to be announced" is a real answer; silence reads as a decision already made against you
What it will not do at launch — The most useful row here. Everything ships incomplete, and the people who mind least are the ones who were told which parts
If the date moves
You hear it here first — This page changes before anything else does. If you gave us an address you also get one email about it, and that email is not an excuse to send you anything else
The counter moves to the new date — It does not vanish and it is not replaced with the word "soon". A countdown that disappears when it becomes inconvenient was never a commitment
The reason comes with it — Short and specific. Nobody needs a project update; everybody deserves to know whether it slipped by a week or by a season
If it slips twice, we stop giving dates — And we say that is what we are doing. A third date after two misses is not information, and continuing to publish one would make every number on this page worthless
The counter moves to the new date — It does not vanish and it is not replaced with the word "soon". A countdown that disappears when it becomes inconvenient was never a commitment
The reason comes with it — Short and specific. Nobody needs a project update; everybody deserves to know whether it slipped by a week or by a season
If it slips twice, we stop giving dates — And we say that is what we are doing. A third date after two misses is not information, and continuing to publish one would make every number on this page worthless
Live preview — every color, word and block is editable after you pick it.