All templates
Get the app
Both links, because we are not going to guess your device.
Pages that detect your phone and redirect are wrong often enough to matter, and a visitor who lands in the wrong store blames the app rather than the page. Pick your own, and read the section below first — it is the part that decides whether you keep it.
These are text buttons rather than the official store badges, because this template ships no external images. Swap in the real badges if you want them — each store publishes its own brand rules and they are worth following.
What it actually does
The one job
Name the single thing somebody opens this app to do. If you need three sentences, the app does too many things and the page cannot fix that.
The thing it does better
Not a feature list — the reason somebody would use this rather than the built-in app they already have on the phone.
The thing it deliberately does not do
Every honest app page has this and almost none print it. It is also the fastest way to stop the wrong installs.
Before you install
Six answers that a store listing does not give you, and every one of them is a reason people delete an app in the first five minutes.
Does it need an account? — Say yes or no plainly. If yes, say whether you can look around first — being asked to sign up before seeing anything is the single commonest reason a fresh install gets deleted
What does it cost after install? — "Free" in a store listing means free to download. Say what the app costs to actually use: free, free with limits, subscription, or one payment — and what the limits are
Which permissions, and when? — List them with the reason for each and the moment it is asked. A location prompt on first open, before anything has been explained, reads as a data grab even when it is not
How big is it? — An approximate size. Somebody on a metered connection is making a different decision from somebody on wi-fi and deserves the number
Does it work offline? — Fully, partly, or not at all. Partly is the common answer and it is worth saying which parts
Minimum OS version — State it. Finding out that a phone is unsupported after tapping through to a store is a wasted trip and it is entirely avoidable here
What does it cost after install? — "Free" in a store listing means free to download. Say what the app costs to actually use: free, free with limits, subscription, or one payment — and what the limits are
Which permissions, and when? — List them with the reason for each and the moment it is asked. A location prompt on first open, before anything has been explained, reads as a data grab even when it is not
How big is it? — An approximate size. Somebody on a metered connection is making a different decision from somebody on wi-fi and deserves the number
Does it work offline? — Fully, partly, or not at all. Partly is the common answer and it is worth saying which parts
Minimum OS version — State it. Finding out that a phone is unsupported after tapping through to a store is a wasted trip and it is entirely avoidable here
Live preview — every color, word and block is editable after you pick it.